finn can't get enough of this kia commercial

"Why?" we ask him. "Is it the cars? Is it the song? Is it the people?"

He won't answer. He just stares at the commercial lovingly and when it's done he says, "Car one again." We rewind the Tivo and repeat the process over and over.

"What is it, Finn? Is it...do you like the cars? Is it...what is it?"

Shhh, parents. Shh. It's ineffable.